Powered By ATL
With SASS Brands, we high stepped, juked, and spin-moved into the future!
Our friends at SASS saw an opportunity to help their city innovate and participated in ATLThinks!, a marketing and design innovation competition to create the airport of the future. The challenge, create an experience where consumers could participate in renewable and regenerative energy capture in a way that they may not expect.
SASS Brands pitched Powered by ATL, an interactive experience where travelers can walk up to kiosk-like areas and play games on top of piezoelectric tiles* to generate energy that the Atlanta Airport could actually use! We developed an experience that could engage audiences, get them moving and create energy in a sustainable and FUN way. Using an Xbox Kinect camera, 302 Interactive developed the demo of the game software, which invited passengers to insert themselves into a football practice situation with the objective to avoid oncoming football sleds. Taking first place at the ATLThinks! Competition our software installation will be ready for Super Bowl 53 this year, for the thousands of visitors to enjoy.
*Piezoelectric tiles gives the ability to generate an electric charge in response to applied mechanical stress.
Fun For All
No age requirement! Just move left and right on your feet and you’re saving the world with each step!
Just A Few Minutes
It only takes a few minutes out of your day to have some fun and get that heart pumping!
This experience can be set up anywhere with enough space for movement and camera calibration.
Only your feet and body are required! Move left or right and have fun.
Just step up and start playing! Simple controls for a simple energy solution!
This design on Piezoelectric tiles produces reusable energy for the ATL Airport!